Author Archives | Stacy Braack

About Stacy Braack

Stacy is a seasoned real estate professional with a broad range of hands-on experience including first time buyers, investors, luxury homes, and distressed properties. While this may appear to be a scattered set of expertise, she believes the experience provides maximum effectiveness in today's chaotic market, which requires extensive knowledge of all aspects of the industry. Stacy's educational background includes a BS in Industrial Engineering from Stanford University and an MBA in Marketing and Finance from the Kellogg Graduate School of Management. Professionally, Stacy has done everything from operations consulting to city government before she found her passion in real estate almost eleven years ago. It is this passion that drives the most benefit to her buyers and sellers. She is fully committed to your goals - both financial and personal. Her clients describe her as extremely direct, honest, and responsive, and they repeatedly trust her to handle one of the biggest events in their lives. For buyers she works non-stop to find you both a home you will love to live in and one that is a smart investment. Many of her 2008 buyers have realized instant equity in their new homes through 'pit bull' negotiation skills. While the market has been tough for sellers, her listings have sold at a rate above that of the market. Extensive, constant, and extremely high-quality marketing, including both print and internet mediums, support every listing, from investment studios to luxury penthouses. She believes that your goals are her priority and her full-time job. She has built her business on referrals from satisfied clients, and she would love to add you to that list. You can contact her at 773-405-4431 or stacy.braack@sothebysrealty.com

Negotiating – A Lost Art

Written by: - July 16, 2010

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Negotiating – A Lost Art

Today’s chaotic market presents pricing, communication, marketing and mortgage challenges that vary with each transaction, each listing, and each buyer. However, one often overlooked component common to every transaction is the lost art of negotiating. I call it a “lost art” because many sellers focus solely on marketing and advertising when choosing an agent, and […]

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Home Valuation – Who, What, and How

Written by: - June 29, 2010

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Home Valuation – Who, What, and How

I recently spoke with a long-time client who is considering refinancing their home to take advantage of today’s low interest rates. The client had called her mortgage banker to start the process. Her northwest Chicago home was purchased in May of 2004 for $590,000, not quite at the peak of the market, and several years […]

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Trouble in the Purple Palace

Written by: - March 18, 2010

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18 March 2010 You either love it or hate it – the iconic purple brick hotel at the corner of Touhy and Lincoln. Previously a Hyatt, the hotel has allegedly been the site of a mob hit, raucous sex parties, and the base for Stuart Levine’s politically corrupt activities. Now, however, Lincolnwood town leaders are […]

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Loop Buildings Changing Hands

Written by: - March 12, 2010

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12 March 2010 While the market for loop office buildings has been stagnant, the family that makes Jose Cuervo was expected to close yesterday on 303 W. Madison for more than $60. This will be the first sale of a downtown office building this year, and one of the first significant real estate investments made […]

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Loop Commercial Vacancies on the Rise, Rents Falling

Written by: - March 4, 2010

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4 March 2010 Jones Lang LaSalle, Inc, just published the 2010 Chicago Skyline Review, its graphic report that highlights the downtown rental market. While vacancies in some key buildings are limited, including Willis Tower and several others, there is plenty of space available in prime locations. Vacancy rates currently run at just under 15%, which […]

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Aqua Named 2009 Skyscraper of the Year

Written by: - February 25, 2010

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25 February 2010 ? Tuesday was a big day for one of Chicago’s newest skyscrapers, located at 225 N. Columbus in the Lakeview East development. The Aqua, a 82-story residential building was named 2009 Skyscraper of the year by Emporis, a firm that sells data about tall buildings and annually judges the best new projects. […]

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Local Investors Eye Blues Brothers Mall Site

Written by: - February 18, 2010

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18 February 2010 ? In 1979, producers of “The Blues Brothers” brought to life and then destroyed the old Dixie Square Mall in Harvey. The mall had been closed for a short period before the film’s famous car chase wound its way through the stores and shoppers. Today, the mall sits in ruins, redevelopment plans […]

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Ups and Downs of Real Estate Commission Cutting

Written by: - February 11, 2010

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Ups and Downs of Real Estate Commission Cutting

The struggling real estate market has forced sellers to look for creative solutions to squeeze dollars out of their sale to break even or minimize their loss. More and more frequently, listing agents are asked to ?share the pain? and cut their commission to cushion the blow to sellers caused by lower property values. The […]

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Chicago South Side Home Recognized for Role in Desegregation

Written by: - February 11, 2010

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11 February 2010 ? Chicago City Council voted yesterday to grant the Lorraine Hansberry House landmark status, a result of the home’s critical role in early desegregation movements. In 1937, the Hansberry family’s peace was shattered when a concrete chunk was thrown through the window of their new home, sending a racially charged message that the […]

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Spire Woes Cut Developer Deeply

Written by: - February 4, 2010

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4 February 2010 – Chicago’s perpetually troubled Spire project has begun to cut deeply into developer Garret Kelleher’s international firms. Ireland-based Clarinabbey Ltd, a subsidiary of Kelleher’s Shelbourne Property Group, recently posted an annual loss of $197.2 million, mostly driven by cross-division transfer of funds tied to the Spire. Kelleher and other company leaders are […]

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Condotel…A Property By Many Names

Written by: - February 4, 2010

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Condotel…A Property By Many Names

Condo? Hotel? Timeshare? The uncertain economy and downturn in the real estate market have driven developers to create unique projects. Chicago has seen several “condotel,” developments, where units are sold fully furnished and come with daily maid service. Building amenities resemble those of hotels, and owners can use the units themselves or rent them through […]

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Magnificent Mile Gets Nordstrom Rack Store: Will the Mile Go Discount?

Written by: - January 28, 2010

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28 January 2010 ?Last Friday, Nordstrom, Inc. announced plans to open a second Nordstrom Rack alongside the Magnificent Mile. The company currently operates one location on South State Street. That store opened in 2003. ?We have a lot of great Chicagoland customers and want to give them yet another way to shop with us,? Scott […]

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Treasury Releases New Regulations on Short Sales: Lenders Must Respond to Potential Buyers Within 10 Days

Written by: - January 23, 2010

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23 January 2010 ? U.S. Treasury to Limit Bank Response Time on Short Sale Offers to 10 Days For any buyer trying to get a deal out of a short sale, the waiting time and frustration level must be balanced with the savings realized. Banks have been notoriously slow, sometimes taking up to six months, […]

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