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	<title>Comments on: What it Really Means to Market Listings Today</title>
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		<title>By: New Signs of the Dinosaurs&#160;&#124;&#160;The Chicago 77</title>
		<link>http://www.thechicago77.com/2009/08/what-it-really-means-to-market-listings-today/#comment-1597</link>
		<dc:creator>New Signs of the Dinosaurs&#160;&#124;&#160;The Chicago 77</dc:creator>
		<pubDate>Fri, 05 Feb 2010 13:12:58 +0000</pubDate>
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		<description>[...] Reaching the most buyers is not only about what the brokerage does to expose listings, but what the agent does with the listing. A listing agent?s vernacular now needs to include such terms as interactive marketing, listing syndication, SEO, and listing enhancement. Being on the MLS does not equal  marketing a home. [...]</description>
		<content:encoded><![CDATA[<p>[...] Reaching the most buyers is not only about what the brokerage does to expose listings, but what the agent does with the listing. A listing agent?s vernacular now needs to include such terms as interactive marketing, listing syndication, SEO, and listing enhancement. Being on the MLS does not equal  marketing a home. [...]</p>
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		<title>By: Zillow Makes Serious Challenge to Realtor.com and MLS Online&#160;&#124;&#160;The Chicago 77</title>
		<link>http://www.thechicago77.com/2009/08/what-it-really-means-to-market-listings-today/#comment-1579</link>
		<dc:creator>Zillow Makes Serious Challenge to Realtor.com and MLS Online&#160;&#124;&#160;The Chicago 77</dc:creator>
		<pubDate>Tue, 02 Feb 2010 11:02:03 +0000</pubDate>
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		<description>[...] charges led many agents to turn to Zillow.   Zillow was a free web site that offered what they termed a &#8220;Zestimate&#8221; or a desk top [...]</description>
		<content:encoded><![CDATA[<p>[...] charges led many agents to turn to Zillow.   Zillow was a free web site that offered what they termed a &#8220;Zestimate&#8221; or a desk top [...]</p>
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		<title>By: Optimism for Winter Buyers, But Why Are Some Listings Being Pulled?&#160;&#124;&#160;The Chicago 77</title>
		<link>http://www.thechicago77.com/2009/08/what-it-really-means-to-market-listings-today/#comment-1278</link>
		<dc:creator>Optimism for Winter Buyers, But Why Are Some Listings Being Pulled?&#160;&#124;&#160;The Chicago 77</dc:creator>
		<pubDate>Mon, 16 Nov 2009 18:33:45 +0000</pubDate>
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		<description>[...] the holiday season. With very little inventory coming on the market right now, this may be your best opportunity to sell your home for the best and highest [...]</description>
		<content:encoded><![CDATA[<p>[...] the holiday season. With very little inventory coming on the market right now, this may be your best opportunity to sell your home for the best and highest [...]</p>
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