Sears Tower No More

sudler-sothebys-logo16 July 2009 ? A Chicago architectural icon is losing its identity today. Or is it? Willis Group Holdings, the London-based insurance broker who has leased a substantial portion of the Sears Tower, will officially change the building’s name on Thursday. But how many of us Chicagoans will give up tradition and call the building Willis Tower? Certainly the building will maintain its international identity as The Sears Tower for many years to come. However, with several significant changes planned, including glass-bottomed balconies on the 103rd floor, a $350 million greening effort, and tentative plans for a 50-story luxury hotel, the new name may actually take hold as visitor volume increases.

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About Stacy Braack

Stacy is a seasoned real estate professional with a broad range of hands-on experience including first time buyers, investors, luxury homes, and distressed properties. While this may appear to be a scattered set of expertise, she believes the experience provides maximum effectiveness in today's chaotic market, which requires extensive knowledge of all aspects of the industry. Stacy's educational background includes a BS in Industrial Engineering from Stanford University and an MBA in Marketing and Finance from the Kellogg Graduate School of Management. Professionally, Stacy has done everything from operations consulting to city government before she found her passion in real estate almost eleven years ago. It is this passion that drives the most benefit to her buyers and sellers. She is fully committed to your goals - both financial and personal. Her clients describe her as extremely direct, honest, and responsive, and they repeatedly trust her to handle one of the biggest events in their lives. For buyers she works non-stop to find you both a home you will love to live in and one that is a smart investment. Many of her 2008 buyers have realized instant equity in their new homes through 'pit bull' negotiation skills. While the market has been tough for sellers, her listings have sold at a rate above that of the market. Extensive, constant, and extremely high-quality marketing, including both print and internet mediums, support every listing, from investment studios to luxury penthouses. She believes that your goals are her priority and her full-time job. She has built her business on referrals from satisfied clients, and she would love to add you to that list. You can contact her at 773-405-4431 or

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