16 July 2009 ? A Chicago architectural icon is losing its identity today. Or is it? Willis Group Holdings, the London-based insurance broker who has leased a substantial portion of the Sears Tower, will officially change the building’s name on Thursday. But how many of us Chicagoans will give up tradition and call the building Willis Tower? Certainly the building will maintain its international identity as The Sears Tower for many years to come. However, with several significant changes planned, including glass-bottomed balconies on the 103rd floor, a $350 million greening effort, and tentative plans for a 50-story luxury hotel, the new name may actually take hold as visitor volume increases.Email This Post To a Friend.
Sears Tower No More
July 16, 2009
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