Crain’s Chicago Business Reduces Print Publications?Sign of Changing Real Estate Marketing

sudler-sothebys-logo6 July 2009 ? Don?t look for this week?s print edition of Crain?s Chicago Business. The publication has gone from a weekly to a biweekly print publication. The publisher is saying this is just for the summer months. This is another major sign of the transition of the newspaper industry transitioning from print to an online media. In the last months, the print issues have become very thin as a result of declining advertising revenue. At one time most of the major real estate brokerages would take full page ads on a weekly or monthly basis to advertise upper bracket properties, but the industry is now focused on online media for both brand and listing promotion.

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About Andrea Geller

Andrea Geller, Realtor® with Sudler Sotheby?s International Realty, specializes in residential real estate sales and marketing of resale properties and new construction homes. Acknowledged as an expert in the real estate industry, Andrea has been interviewed for industry related articles for print and online media including the Chicago Tribune, Crain's Chicago Business, Reuters, Bankrate.com, and Illinois Realtor Magazine. Andrea's commitment extends to the community as an active member of several professional associations. Her appointments include the Board of Directors of the Chicago, Illinois, and National Association of Realtors® and the Lakeview Chamber of Commerce. She markets herself under HOT PROPERTY®, an innovation in the real estate industry led by Chaz Walters that has been marketed since the 1990s. This unique real estate concept is always a step ahead of the industry providing marketing from cutting edge interactive exposure to targeted innovative advertising opportunities. Visit her at www.hotpropertychicago.com or 773.868.3090.

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One Response to “Crain’s Chicago Business Reduces Print Publications?Sign of Changing Real Estate Marketing”

  1. Victor Lund Says:

    Great post. We have been talking about this issue over on the WAV Group blog. I republished your post there with a link back – your post confirms what we are suggesting – that newspapers are fading away.

    We welcome your comments at http://waves.wavgroup.com/will-the-last-newspaper-please-shut-off-the-lights