Social Networking For Real Estate Agents

April 15, 2009


Online Social Networks Can Boost Business

Online Social Networks Can Boost Business

Amazingly, many agents out there are natural born networkers. Some…not so much. It doesn’t always come naturally. Networking is getting out there and meeting new people in a business or social context. The purpose is to meet people in the same line of work for referrals and maybe even a little fun. There are many venues in which to network. This is not easy for some if they are shy or socially challenged.

Office Meetings Aren’t Dumb

First rule of thumb as a real estate agent would be to attend any and all office meetings. What better place to meet other agents that know a lot about the industry. Also attending broker’s opens and open houses. Again, a chance to meet other agents that may have advice or more experience in certain areas.

Meet With Other Professionals

Meeting mortgage broker’s, attorney’s, title specialists, home inspectors, etc. can take place at socials like Agent Magazine Parties, National Association of Realtor awards parties, etc. These are a great opportunity to begin working with new professionals who can help both you and your clients.

Of Course…the Internet

Another fabulous social networking place is the Internet. This is great for those who are socially challenged. LinkedIn is a great business referral site. LinkedIn strengthens and extends your existing network of trusted contacts. It’s a networking tool that helps you discover inside connections. Other very helpful tools to keep you connected to your family, friends, and business associates are Facebook, Chicago RE Connect, MySpace, Twitter, etc.

Personally, I find networking to be as easy as checking my e-mail every day. I network at parties, events, and online. I always mention that I am a certified appraiser as well as a real estate broker. You never know whom you may be talking with or what their immediate or future needs are.

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About Katie Anderson

Katie Anderson is a respected and successful broker at Sudler Sotheby's Realty as well as a certified appraiser. She specializes in representing clients who purchase and sell condominiums, town homes, single-family homes and income property in the Chicago land area. In her small amount time in the real estate game (she became an agent in 2003) she has assisted in excess of 400 deals and over $200 million in sales and continues to use her skills as a certified appraiser. Katie resides in Chicago's Bucktown neighborhood with her loving husband and 4-year-old-daughter, where she spends much of her spare time with her family and friends. You can contact her at or at

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